Welcome to Daily Avid: My Journey in Marketing & Creativity

From Public Service to Digital Strategy:

A Marketer’s Journey in Canada

Marketing is storytelling with a strategy—and I’ve always loved a good story.

Welcome to Daily Avid, a space where marketing meets creativity, strategy meets storytelling, and passion meets purpose. If you’ve landed here, chances are you’re as curious about branding, customer experience, and digital marketing as I am—or maybe you’re on your own journey of career growth and reinvention. Either way, I’m glad you’re here.

Who Am I?

I’m Abi, the founder of Daily Avid, a digital space dedicated to marketing, customer experience (CX), project management, and storytelling. My career has taken me across different industries, roles, and even continents—from public service in the Philippines to project management and digital marketing in Canada.

When I moved to Toronto as an international student, I knew I was stepping into a new world, both personally and professionally. Transitioning from a structured government role to the dynamic fields of marketing and project management was both exciting and challenging. But at my core, I’ve always been someone who loves understanding people, solving problems, and telling stories—whether through marketing strategies, customer journeys, or creative writing.

Why Daily Avid?

I started Daily Avid as a way to bring together everything I’m passionate about:

Marketing & CX – Helping brands create meaningful connections with their audience.
Personal Branding & Project Management – Strategies for growth, career pivoting, and digital presence.
Creativity & Canada – Storytelling, writing, and perspectives on life as a marketer and storyteller in Toronto.

This blog (along with my social media platforms) is my way of documenting, sharing, and engaging with like-minded individuals—marketers, small business owners, career pivoters, and creatives who are eager to learn, grow, and make an impact.

What Can You Expect from My Blog?

Daily Avid will be a mix of insights, strategies, and personal reflections. Here’s a glimpse of what I’ll be sharing:

Marketing & Branding Insights – Practical strategies for small businesses, personal branding, and digital marketing.
Customer Experience (CX) & Business Growth – How businesses can create meaningful, customer-centric strategies.
Project Management & Career Growth – Lessons from my own experience navigating project-based work, studying project management, and adapting to a new professional landscape in Canada.
Creativity & Storytelling – Thoughts on writing, creative projects, and using storytelling as a tool for marketing and connection.

Whether you're a small business owner, a marketer, or someone looking for career insights, Daily Avid will be your go-to space for fresh perspectives and actionable takeaways.

Join My Journey

I believe that growth happens when we share knowledge, build connections, and embrace learning. If any of this resonates with you, I’d love for you to be part of this journey!

Follow me @dailyavid on social media (LinkedIn, Instagram, Facebook, Threads) where I share daily insights.

Engage & share your thoughts – I want this space to be a two-way conversation!

This is just the beginning, and I can’t wait to see where this journey takes us.

Welcome to Daily Avid—let’s grow, create, and strategize together!