If My Resume Could Talk: A Marketer’s Journey Across Strategy, CX, and Project Management

How My Experience in Marketing, Customer Experience, and Project Management Shapes the Way I Work

I always did something I was a little not ready to do. I think that's how you grow. When there's that moment of “Wow, I'm not really sure I can do this,” and you push through those moments, that's when you have a breakthrough."—Marissa Mayer

If my resume could talk, it wouldn’t just recite job titles and skills. It wouldn’t just say “marketing strategist” or “customer experience professional.” No, if my resume had a voice, it would tell you about the brands I helped grow, the customer journeys I refined, and the teams I guided toward seamless execution.

It would tell you about the late nights spent refining campaign strategies, the brainstorming sessions fueled by coffee and big ideas, and the moments when a well-executed project made a real impact.

It would tell you that I don’t just work in marketing, CX, and project management—I live in the space where these three intersect.

The Strategist – Marketing That Moves People

Marketing isn’t just about selling—it’s about connecting, storytelling, and making brands unforgettable.

It was the mid-2010s, a time when social media was evolving at lightning speed, and digital marketing was becoming more than just an afterthought—it was the game-changer. Back then, I was deep in the trenches, working on campaigns that had to cut through the clutter, reach the right audience, and, most importantly, deliver real results.

I remember crafting digital marketing strategies where every campaign, every post, every ad had to have a clear intent—no wasted effort, no blind guesses. I wasn't just creating content for the sake of it; I was ensuring that brands weren’t just seen but actually connected with their audience. It was about turning casual scrollers into engaged followers, and engaged followers into loyal customers.

Building content operations was another game entirely. It wasn’t enough to post and hope for the best—I had to measure, optimize, and refine every move. I spent hours analyzing what worked, what flopped, and how we could improve. The goal wasn’t just to generate content but to create impact—something that truly resonated and drove engagement.

Then came the campaigns—social media, email, paid ads—where I saw firsthand how strategy could turn a passive audience into an active, thriving community. A well-placed ad? It wasn’t just about clicks; it was about real conversions, real impact, real people engaging with a brand in meaningful ways.

The Experience Builder – Making Every Customer Interaction Count

If there’s one thing I’ve learned in my career, it’s this: a great product or service means nothing without a great experience. And sometimes, we don’t realize we’ve been shaping those experiences all along until we step back and see the patterns.

I remember sitting in my classes at George Brown College’s Marketing Program, learning about world-class frameworks for customer experience, brand loyalty, and strategic engagement. The case studies fascinated me—not just because of the brands’ success stories, but because I saw pieces of my own journey reflected in them. Without knowing it, I had already been practicing and applying CX best practices long before I had the technical terminology for them. GBC gave me the language, structure, and global perspective to refine what I had been intuitively doing all along.

As a Senior Learning Partner, I wasn’t just overseeing a digital marketing certification program—I was curating a holistic student experience. A course wasn’t just a set of lessons; it was a transformation. I mapped out the student journey, making sure that every touchpoint—from enrollment to graduation—felt seamless, engaging, and rewarding. I saw firsthand how an optimized experience could motivate, retain, and empower learners, just as a well-designed brand journey builds customer loyalty.

That same philosophy shaped the way I managed our family business in clothing, apparel, and accessories retail and wholesale. To us, fashion wasn’t just about selling products—it was about creating a shopping experience people would want to return to. Did they feel welcomed the moment they walked in? Was our service warm, knowledgeable, and helpful? Did they leave not just with a purchase, but with confidence in their choices? Every sale was an opportunity to build a relationship, and I instinctively understood that a loyal customer is one who feels valued beyond the transaction.

Then there was the secondhand car sales and car repair business—an industry where trust is everything. Customers weren’t just buying cars; they were putting their faith in safety, reliability, and service integrity. It was never just about closing a deal; it was about ensuring they felt secure long after they drove off the lot. Maintenance, aftercare, follow-ups—every post-purchase interaction mattered. I learned that even in industries where transactions are the focus, it’s the human element that creates true brand loyalty.

Looking back, I realize that customer experience was the foundation of everything I did—whether I was guiding students through a certification program, helping customers choose the perfect outfit, or making sure a family felt safe in their newly purchased car. But it wasn’t until I studied world-class frameworks at GBC that I saw the full picture. I learned how to scale, optimize, and refine what I had been instinctively practicing for years.

I’ve always believed that every interaction—whether online, in-store, or post-purchase—is an opportunity to build loyalty. The difference between a one-time transaction and a lifelong customer? The experience.

The Project Manager – Where Strategy Becomes Execution

A brilliant idea means nothing if it isn’t executed well. That’s where project management meets execution.

My journey as a Project Manager began long before I had the formal title. From 2011 to 2016, I led instructional design and new product development projects, ensuring learning solutions were strategically designed, effectively implemented, and continuously optimized. As Manager of the Instructional Design Team, I streamlined content creation workflows, later advancing to Scrum Master for the New Product Development Team, where I applied agile methodologies to drive innovation. In parallel, I took on roles as Registrar and Office Manager, ensuring seamless academic operations, and Student Engagement Management Group Manager, optimizing student experience and retention strategies. Eventually, as Senior Manager and later Senior Learning Partner, I worked at the intersection of curriculum strategy, operational efficiency, and digital education growth.

While managing large-scale projects in eLearning, I simultaneously built a career as an international sales and marketing freelancer and consultant (2011–2019), collaborating with clients from California, Hong Kong, Dubai, Melbourne, and beyond. Some were short-term engagements; others evolved into long-term partnerships. Every project required me to analyze market trends, execute customer engagement strategies, and optimize digital marketing efforts. I also dedicated time to supporting Filipino clients and fellow freelancers, guiding them in professional development, business structuring, and brand positioning—long before Reels, TikTok, and short-form video became industry staples.

From 2019 to 2023, I transitioned into municipal government, serving as an Executive Assistant responsible for multi-department coordination, stakeholder communication, and policy execution. I navigated bureaucratic complexities, overlapping project priorities, and high-stakes decision-making, ensuring efficiency in public sector operations. Without realizing it at first, I was managing large-scale government projects, aligning cross-functional teams, and applying the same project management principles I had honed throughout my career.

Now, as I pursue my Project Management postgraduate studies at Humber Polytechnic, I am further sharpening my expertise in agile methodologies, risk management, stakeholder engagement, and strategic execution. This program is not just an academic pursuit—it’s an investment in refining the skills that have shaped my career. With every lesson, case study, and hands-on project, I see new ways to bridge strategy and execution, ensuring that every initiative I lead delivers lasting impact.

Why This Matters

My resume may list marketing, customer experience, and project management as separate skills, but in reality, they are deeply connected.

Marketing gets people in the door.

Customer experience keeps them coming back.

Project management ensures everything runs smoothly.

I’m not just a marketer. I’m not just a CX strategist. I’m not just a project manager. I’m all three—because in today’s world, you need a mix of creativity, strategy, and execution to succeed.

Let’s Work Together

💬 Which of these three areas—marketing, CX, or project management—do you think businesses struggle with the most?

Let’s start the conversation.